This week I’m back with more concept work, this time it’s from designer Niklas Hessman.

Behold: fancy Pringles chips in beautiful packaging!

This is what Niklas has to say about his concept:

“Myself and others feel that there is a lack of a premium Pringles product line. Therefore I decided to design one.

There is also a need for this to compete with other brands and their eco-products like oven baked and farm chips. Also those others with the special flavours. [The outcome] is a product that will stand out from the other Pringles but still have the well-known tube.

Simple and clean packaging design that will work in the Scandinavian market for sure. We also like the idea of branding the product with a little poem instead of photoshop effects.”

Pringles- premium inside and out. Concept design by the talented Niklas Hessman