So…can anyone tell me why a S’well water bottle costs nearly $50?

images via S’well and Chapters Indigo

So many of the university students I see every day are toting one of these bottles. I don’t get it. The website claims that the bottle keeps drinks cold for 24 hours and hot for 12 hours. I don’t know about you, but I’ve never needed to keep my water cold for 24 hours…I usually need to refill my water after an hour or two. And hot? I’m not really a fan of 12-hour old coffee.

Maybe I just don’t have the need for a high-end water bottle because I was never a plastic-bottle water drinker, and there are perfectly good drinking fountains at work where I can fill up my glass.

What do you think? Do you own one? What do you think of it? Do tell!